Package: Seznam True View
The video automatically plays once without sound. If the user clicks the "unmute" icon, the sound starts playing. After the movie, video can be replayed by clicking on "Přehrát znovu" button (Play again). The user gets redirected to the target website by clicking anywhere in the advertisement space.
Where you can place the ad
Purchasing the advertising as Floating means that it is going to be deployed to all servers supporting it. The advertising can therefore show up on external partners’ servers as well.
Before starting the production of advertisement materials, please always make sure that you are not going to be promoting forbidden or otherwise limited content in the advertising space of Seznam.cz (and its partner network).
- Video (MP4)
- Video XML (VAST)
720p (e.g. 1280×720 px with 16:9 aspect ratio)
Maximum data size
- 100 MB – Video
- unlimited – Video XML
Audio track enabled
Advertising may not contain foreign-language texts (only Czech allowed).
When using a Video XML, the maximum data size is decided by the external partner responsible for generating it.
One target URL address complying with the rules is allowed.
Method of deployment
- External video XML allowed only as a VAST complying with the rules, without the use of VPAID and OMID technologies.
- Physical file.
External impression tracking
- If a video file (MP4) is provided, it is possible to measure “playback completion” and "clickthrough" actions by providing a URL for a 1×1 px tracking image that complies with the rules.
- A video that has been watched to the end counts as a video that has been watched or has been clicked by the user.