Package: Seznam True View

Outstream

The video automatically plays once without sound. If the user clicks the "unmute" icon, the sound starts playing. After the movie, video can be replayed by clicking on "Přehrát znovu" button (Play again). The user gets redirected to the target website by clicking anywhere in the advertisement space.

Where you can place the ad

Purchasing the advertising as Floating means that it is going to be deployed to all servers supporting it. The advertising can therefore show up on external partners’ servers as well.

Medium:Desktop with Mobile delivery
Channel:Direct sale
Server:Classic PrahaExpres FMFloatingGaráž.czHP Seznam.czKupi.czNovinky.czProženy.czSeznam ZprávySport.czSuper.cz

Advertising category

Category:Out-stream

Technical specification

Before starting the production of advertisement materials, please always make sure that you are not going to be promoting forbidden or otherwise limited content in the advertising space of Seznam.cz (and its partner network).

The advertisement must comply with the general rules for creating advertisements and must follow the creative specifications below.

Creative

Format

Resolution

720p (e.g. 1280×720 px with 16:9 aspect ratio)

Maximum data size

  • 100 MB – Video
  • unlimited – Video XML

Maximum length

30 seconds

Sound

Audio track enabled

Design requirements

Advertising may not contain foreign-language texts (only Czech allowed).

Notice

When using a Video XML, the maximum data size is decided by the external partner responsible for generating it.

Target URL

One target URL address complying with the rules is allowed.

Method of deployment

  • External video XML allowed only as a VAST complying with the rules, without the use of VPAID and OMID technologies.
  • Physical file.

External impression tracking

Not allowed.

Additional information

  1. If a video file (MP4) is provided, it is possible to measure “playback completion” and "clickthrough" actions by providing a URL for a 1×1 px tracking image that complies with the rules.
  2. A video that has been watched to the end counts as a video that has been watched or has been clicked by the user.